A hotel for all Nutella fans
Love Nutella, head to California. A pop-up hotel called the Hotella Nutella will open in Napa for three days in January 2020.
It will offer the ultimate stay for fans of the hazelnut spread, with new concept art.
We’re talking everything from giant jars of Nutella to themed bedding and furniture, as well as breakfast-inspired decor and even an alarm clock shaped like one of the iconic jars, plenty of extra touches featuring the logo, as well as heaps of chocolate treats and surprises for guests.
Even the walk up to the hotel includes a pathway with a Nutella pattern and an archway shaped like the jar.
To vie for a slot, Nutella superfans basically have to pledge allegiance to the brand through a video submission that demonstrates “how Nutella makes their mornings special.” Contenders will be evaluated on their “creativity, passion for Nutella, and connection to breakfast.”
Go ahead, and book a seat!