Business of selling Art
By Kinjal Trivedi
We make art and feel good about ourselves. Or watch people making colorful or paintings with deep thoughts.
But how do these paintings get sold?
What do art buyers think when they are attracted to a certain painting?
First and foremost the painting has to mean something important for an art buyer if they are going to display it in their homes or offices where they will be seeing it every single day.
Some people like the feel good factor that brings in positivity and cheerful mood to their lives.
Second is the colour.
Does the color match their interior?
Does it bring out the best of the family members? If it is a landscape painting, does it remind you of your favorite location?
Third is the size of painting.
Will the painting over power the setting of the room or will the room be enriched?
Fourth, the artist themselves.
Many serious buyers like to know the life and thought process of the artist to understand the painting itself.
The daily life and accomplishments of the artist ply a very important role in the ‘reputation’ or ‘image’ in the minds of the buyers.
The more valuable the artists life is,
The more valuable will be the painting over the years.
Isn’t it amazing to know that people are constantly keeping an eye on you to know your thought process and furthermore it affects your work!?
Art Buyers who buy paintings for investment, however, buy art depending on who the best selling painter is at that moment.
How you present the beautiful artwork is a way of storytelling, a lifestyle, a learning process for the viewers and your clear thought process makes it to someones home or office.
Such an accomplishment in its own right!