Business of Selling Art
By Kinjal Trivedi
Making of art is for the creative minds and selling of art is for the logical, tactical and analytical minds.
The two have a correlation of only demand and pricing.
If an art buyer is interested in buying a particular art directly from the buyer, then the art will be sold at the rate the artist perceives it.
There are different ways to sell:
1/ directly from the artist. In this way you can interact with the artist to understand their thought process, lifestyle, what they paint with and where. There is a story surrounding it that is realistic.
2/ Buying art from resellers.
Retailers often buy art of potential buyers as well as well known established artists. This gives the new budding artist a recognition. And the reseller stores the art in his own private collection.
3/ Art auction houses:
Art auction houses control the pricing of the established painters or maybe sometimes create their own story behind it.
More often than we know, the people doing the business of art are always socializing and looking for opportunities to sell. This furthermore improves their relation with the clients and also increases the price of the ‘competitor’ artists created by the houses.
It’s a similar game as the stock market and the ups are usually when the buyers have enough money to invest in such a luxury product.
The journey from the artist studio is transformed to the buyers by the middlemen called the Art Curators.