COLOURS OF THE WORLD by Crayola
Thanks to Crayola, children of many different backgrounds can have access to crayons that are reflective of their own skin tone. The handicraft company announced its “Colors of the World” line featuring 24 new crayon colors representing 40 global skin tones.
The crayons, which were developed with the former chief chemist of MAC Cosmetics, have names like Light Golden, Deep Almond and Medium Deep Rose.
The company said these colour names would, “help kids easily find the shade they identify as their own”.
The pencils were designed to meet a “global shade palette* that authentically reflects the full spectrum* of human complexions”.The products have been well received by many users in the United States, where they have been called “a great idea” and “just what we needed”.